Having just gotten on an add pictures jag (thanks Kurt), I decided to test if, besides being aesthetic, they’d encourage people to read something they might not otherwise. In the best tradition of science, I thought I’d run a quick experiment. My hypothesis, H1, was that people would be entranced by the pretty pictures, and click on the link while in a trance state. My null hypothesis, H0, was that it wouldn’t make a difference, since nobody reads this blog anyway, except a few of my friends (Hi Sandy), and HOTD fans.
I decided to use my AAVSO post (scroll down two, past Three Wolves). I originally put it up on March 24th, and over the course of the next week it got exactly two views. Should be really easy to measure growth from that baseline. So I found the picture that went with the blog post that inspired me, and updated the article to include it on the main page, right above the “Read the rest of this entry” link. Then I sat back to let the data roll in.
Result one week later: two more views. No change.
Now, no change is the assumed state of the world. Most things we do don’t really change the world, not even within our own restricted circle. If we are to accept a hypothesis as coming from a good model, we have to demonstrate that our action made a difference. In this case, it didn’t, at least, not within the parameters of our experiment. I am reminded of two aphorisms from my youth:
1. Intelligence is our last defense against wishful thinking. Replace Intelligence with Statistics and you have something applicable to the wider world. In passing, I would note that Intelligence is capitalized for more reasons than just starting a sentence. I am talking about the formal discipline.
2. How badly you want something to be true has absolutely no impact on whether it is true or not. You build your model, you draw your hypothesis, you run your test. The universe tells you if you got it right.
Google and I, we don’t either of us have a source for the above quotes.